The Farmstead

Challenge

A hobby farm (Joe’s Place Farms) that had been cherished by the local community for generations retired into a multi-family housing development to bring much-needed housing supply to Vancouver, Washington. The owner, developer and architecture teams wanted a brand strategy and identity that would honor Joe’s Place Farm’s legacy and welcome in a new era for the community.

Outcomes

In partnership with the Storyform service design created for LSW Architects, we built a brand strategy and identity inspired by Joe’s Place Farms in every detail, from the name (The Farmstead) to the monochromatic green color palette which was pulled from the original produce crates. As plans for the housing development were publicized to the community, people were able to connect their memories of apple picking and cornmaze wondering to housing of substance, style and a new form of sustainability.

My Roles

  • Brand Strategy

  • Brand Identity System

Brand Strategy

We mapped and designed comprehensive connections from Joe’s Place Farm’s to the vision for community housing that is celebrated. Through interviews, creative concepting and copywriting, we preserved the story of Joe’s Place Farm, developed the housing development’s name (The Farmstead), and created a naming system for the development’s amenities inspired the history of the place. The brand strategy is to live and breathe a storied history.

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Brand Identity

With a detailed brand guide, we paved the way for unified and meaningful marketing with a flexible logo system, distinct color palette, and paragraph styles.

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Agency & Role

Riff Agency, Design Lead

About The Farmstead

The Farmstead is a multi-family housing complex of townhouses and apartments in the heart of Vancouver, Washington with modern finishes and unbeatable amenities. This community offers a unique living experience perfect for families, couples, and individuals alike.

Team Collaboration

Kenzie Joner
Project Manager

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