RollPros
Challenge
RollPros successfully disrupted the preroll automation industry with a new precedent for ingenuity and quality. Having started from a home garage just 2 years prior, they now operate a well-run and rapidly growing design and manufacturing warehouse. During the initial years of research and development, RollPros marketing had taken a back seat, but now it was time for marketing to catch up to the product’s sales potential. The RollPros brand needed a strategic comprehensive visual identity to tell its story.
Outcomes
Through a brand strategy workshop we positioned RollPros as a cannabis flower thought leader with a patented preroll system and dedication to customer satisfaction that creates sustainable margins. We utilized brand strategy outputs to craft brand identity standards that included custom iconography, graphic visual themes, product and lifestyle photography, and brand videography. After producing a complete brand identity library we set the marketing wheels in motion with a print and digital design of their cornerstone sales collateral, the advanced cutsheet.
My Roles
Brand Strategy
Brand Identity Standards
Art Direction
Sales Collateral Design
Brand Marketing Strategy
We established messaging pillars that speak to RollPros core competencies and unique differentiators: their dedication to consumer experience, product innovation, sustainable supply chains, and customer service excellence.
Brand Identity Standards
Utilizing the existing brand logo as a North Star for the brand’s look and feel, we established logo parameters, typography character, paragraph styles, a color palette, iconography, and graphic visual themes with a brand standards guide.
Art Direction
We captured technical product photography to show the superior precision of The Blackbird, and the human dedication to craft and consumer experience with brand lifestyle photography.
Advanced Cut Sheet Design
The Blackbird’s patented technology is an investment, and buyers need a detailed overview of what RollPros guarantees with its purchase. Utilizing the established brand strategy, identity, and visual assets, we designed a custom advanced cut sheet in print and digital format to assist buyers with their decision-making process.
Agency & Roles
Riff Agency, Design Lead
About RollPros
RollPros is the Vancouver, Washington-based designer and manufacturer of the Blackbird Automated Joint Rolling System. Their mission is to provide cannabis brands with a premium product that achieves the craft of a hand-rolled joints at scale.
Team Collaboration
Shannon Korta
Product & lifestyle photography
Nate Shipps
Brand Videography
Jake Hendrix
Studio Director
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