Kafiex
Challenge
Kafiex Roasters wanted to create a 5th-anniversary, limited-edition coffee bag design that would be a practice in pushing their brand towards a more contemporary and playful sphere.
Opportunity
We expand their minimalist style into a new realm while maintaining a sense of consistency with existing brand elements. The introduction of textured typography and a high contrast composition to legacy brand visuals struck the right balance between the brand’s foundational minimalism with the addition of a playful twist that results in a sense of natural evolution. Consumers reported excitement over the new design that “popped off the shelf” and made them curious to taste more 88+ point coffee.
My Roles
Account Management
Packaging Design
Social Media Marketing
Packaging Design
The introduction of textured typography and a high contrast composition to legacy brand visuals striked the right balance between the brand’s foundational minimalism with the addition of a playful twist that results in a sense of natural evolution. Consumers reported excitement over the new design that “popped off the shelf” and made you curious to taste more 88 point coffee.
Social Media Marketing Design
We strategically combined the launch of Kafiex’s limited edition packaging design with the introduction of their coffee subscription launch for a compounding effect. The visual elements from the package design were brought into organic and paid social media marketing to promote their award-winning coffee offering nationally.
Agency & Role
Riff Agency, Director of Design Strategy
About Kafiex
Kafiex Roasters is a specialty coffee shop and roastery based in Vancouver, WA. Kafiex proudly offers a wide variety of certified organic and fair trade coffee as well as some amazing 88+ point coffees. All of this while empowering women coffee farmers via Cafe Femenino and educating the public about the incredible journey of coffee from farm to cup.
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