Columbia Play Project

Challenge

Vancouver is the only major city in Washington without a children’s museum. A nonprofit board formed with educators, play experts, and community activists, through the mission to create a play museum that would serve childhood development in Vancouver and the larger SW Washington region. This nonprofit needed a name, brand identity, and marketing to establish an organization and gain traction.

Outcomes

We workshopped a brand strategy, name, and identity and then threaded it all into a comprehensive marketing strategy across digital, print, and social media touchpoints. Once the organization publicly launched, we designed and developed its first product, a play kit inspired by the region’s Columbia River ecosystem. To boost their traction we managed and produced their marketing channels for a year before handing it off to an internal volunteer.

Columbia Play Project quickly became known as a serious play advocate in the regional nonprofit sector, gaining grants and funds that led to the development of their mobile museum service and prospecting for their future brick-and-mortar museum.

My Roles

Account Management
Brand Strategy
Naming
Brand Identity
Marketing Strategy
Content Strategy
Copywriting
UX Design
Web Design
Marketing Design

Agency & Role

Riff Agency, Design Lead

About Columbia Play Project

Columbia Play Project is dedicated to creating exploratory play spaces for the young and young-at-heart. They serve the Clark, Cowlitz, and Skamania counties in SW Washington with pop-up events, play kits, mobile museum events, and working to build a brick-and-mortar children’s museum.